Denny’s Launches Masters Of The Universe Collab With Themed Menu

Denny’s taps into true Gen-X nostalgia (mine included) with its Masters of the Universe Menu.

In partnership with Mattel and Amazon MGM Studios, the diner chain is harnessing the power of He-Man to feed families and promote the latest live-action iteration of the prince who’s turned into the most powerful man in the universe via the Power Sword.

WHAT’S ON THE MENU

Denny’s delivers four eats inspired by Eternia, the Masters of the Universe’s homeworld, for a limited-time.

He-Man Battle Burger: a stack of hand-pulled beef and bacon with BBQ sauce, lettuce, tomato, red onions, and pickles served with wavy-cut fries;

Eternia’s Premium Breakfast Slam: buttermilk pancakes topped with mint chocolate chip ice cream and chocolate drizzle and is served with eggs, hash browns, and your choice of bacon or sausage

Jr. Grayskull’s Epic Cracklecakes: three silver-dollar pancakes drizzled with vanilla cream and topped with popping candy

Skeletor’s Dark Shakeverse: strawberry ice cream and blueberries combined in a shake topped with whipped cream and a crackling layer of popping candy.

The menu will also include Eternia’s Everyday Value Slam, a classic Slam starting at just $5.99.

THE COLLAB GOES BEYOND THE MENU

Denny’s and Amazon MGM Studios are also giving 10 fans “the power” via the “Denny’s Masters Of the Universe Experience” with a chance to win a trip to the “Masters of the Universe” movie premiere in Hollywood on May 18th.

Now through April 22, any Denny’s Rewards member who orders a “Masters of the Universe” themed menu item will be automatically entered to win one of 10 Grand Prize Premiere Packs, which include travel for two, hotel accommodations, access to the world premiere and afterparty, and exclusive “Masters of the Universe” merchandise.

While the menu sounds awesome, I feel a little slighted that Battlecat didn’t get his own milkshake.