Dunkin’ Does Matcha Magic For ‘Wicked’
Dunkin’ is going green (and pink) for its latest collaboration. To celebrate the release of Universal Pictures’ Wicked: For Good, the Dunkin’ x Wicked lineup features new drinks, munchkins, and limited-edition merch in shades of pink and green–inspired by the movie’s leads, Glinda and Elphaba, respectively.
Dunkin’ is leaning in on the matcha trend with its Wicked Green Matcha. Its classic Iced Matcha Latte gets a twist with brown sugar and toasted almond flavors, made with whole milk, oatmilk or almondmilk. If you think pink, the Wicked Pink Refresher might be for you. This bright, bubbly pink drink has strawberry, dragonfruit and blueberry flavors, and is made with sparkling water. Lastly, Old Fashioned Glazed Munchkins get the ultimate pink-and-green makeover with sprinkles to create Wicked Munchkins Donut Hole Treats.
“Wicked: For Good is such a stunning blend of heart, music, and imagination,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too. The result is a collaboration that’s playful, creative – and in true Boston fashion, wicked good.”
To mark the moment, Dunkin’ teamed up with Cynthia Erivo (Elphaba) and Jonathan Bailey (Fiyero) to create a Dunkin’-fied “End Credits Scene.” Your move, Glinda!
