Tito’s Drops The Official Lazy Uniform For Thanksgiving

Tito’s Vodka has the uniform for a lazy Thanksgiving. Instead of doing a turkey trot, the spirits brand is introducing its Turkey Rot—and it’s for a good cause.

Tito’s is making a $500,000 donation to Meals on Wheels America—and for every Turkey Rot registration at titosvodka.com/turkeyrot, they’ll add another $5, up to $1 million total to to fight senior hunger and isolation. 

After registering, participants of legal drinking age can score an optional Turkey Rot Race Packet, available in $25 and $85 tiers with 100% of net proceeds benefitting Meals on Wheels America. Packs include race-day staples like an official bib, stickers, and other surprises like the “It’s Not a Water Bottle” Bottle. 

“The holidays are already an endurance sport of traveling, cooking, and entertaining,” said Taylor Berry, VP of Marketing at Tito’s Handmade Vodka. “The Tito’s Turkey Rot is our invitation to sit this one out, sip something great, and still make a difference. And if you’re a Trotter, you can enjoy a well-deserved Rot after your 5k. Just make sure there’s a Tito’s cocktail waiting for you.”

“While the holidays bring joy and connection for many, they can also deepen feelings of loneliness and food insecurity for countless older adults served by the Meals on Wheels network,” added Kristine Templin, Chief Development and Marketing Officer at Meals on Wheels America. “We’re deeply grateful to be the beneficiary of the first ever Tito’s Turkey Rot, and for Tito’s continued collaboration, helping us bring nourishment, comfort, and companionship to seniors across the country this holiday season.”

Tito’s Turkey Rot sounds like the perfect way to recover from Thanksgiving Eve festivities and/or to prep for the big meal.