Tito's Vodka is making a move to rise above other canned cocktails by creating its own 128oz mini cocktail keg.
“The introduction of Tito’s in a Big Can widens the canvas of cocktail customization with 128 ounces of pure emptiness and opportunity. Together with Tito’s in Any Can we are giving our fans a one-two-punch to resist canformity and craft their own superior-quality cocktails alongside their family and friends.”
The keg itself — of which this author is a proud owner — holds more than ten cans worth of cocktails by market standards. The keg release is coupled with an insulated can cooler that doubles as a cup, dubbed the Tito's in Any Can.