Campbell’s Just Dropped Beer-Infused Soup With Pabst Blue Ribbon
Campbell’s Chunky has teamed up with Pabst Blue Ribbon to brew up something special for the fall.
Available exclusively at Walmart, Campbell’s Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans. The Beer Cheese is made with chorizo sausage and potatoes simmered in cheese infused with Pabst Blue Ribbon Beer flavor. The chili features seasoned beef, beans and bacon, all infused with Pabst Blue Ribbon Beer flavor.
“This is the ultimate flavor collaboration,” said Ryan Pawling, Senior Brand Manager, Campbell’s Chunky. “Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle.”
To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray’s Bar in New York City on Thursday (Aug. 21). Attendees will be among the first to try out the new soup and chili paired with a PBR, get exclusive collab merch, and get “Chunky-fied” by a caricaturist.
Campbell’s Chunky and Pabst Blue Ribbon are also embarking on a food truck sampling tour at Walmart stores across the country. The one-month-long experience begins Sept. 3.
