McDonald’s Launches Limited-Edition McDonaldland Meal

For the first time in 20 years, the whole McDonaldland gang—Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends—are coming out to a McDonald’s near you.

On August 12, the McDonaldland Meal launches nationwide, featuring the Mt. McDonaldland Shake, made with a secret flavor concoction designed to test your tastebuds. The chain wants you to figure out the surprise flavor. Included with your meal is the choice of a Quarter Pounder with cheese or 10-piece Chicken McNuggets, along with fries and a collectible souvenir. 

“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don’t know that’s just the tip of the iceberg. There’s an entire magical world of McDonaldland filled with characters, places and lore,” said Jennifer “JJ” Healan, McDonald’s VP, U.S. Marketing, Brand, Content & Culture. “And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It’s a chance for us to give fans a new, modern way to experience this magical world.”

Here’s a breakdown of the McDonaldland experience ahead:

• Experience the volcano first-hand with our limited-edition shake, inspired by the vibrant blue “lava” and pink clouds of Mt. McDonaldland
  
• Every McDonaldland Meal comes with one of six exclusive collectible tins featuring postcards, stickers and more, each inspired by the different characters. Get your hands on the full collection, because no trip is complete without a souvenir!
  
• McDonaldland first opened its doors in 1971, introducing fans to the beloved characters and their home filled with Apple Pie Trees and Hamburger Patches. For over 20 years, McDonaldland was featured in everything from games to movies, and the characters developed a devoted fan following. Now the gang is back together, and fans can rediscover the epic world and its characters or experience it for the first time–all through the meal.
   
• Grab limited-edition merch from our collaborations with Pacsun on Aug. 12, featuring sweat sets and graphic tees as colorful as McDonaldland itself, and Away including complimentary luggage tags and bag charms with any purchase at Away retail locations from Aug. 18 onward, while supplies last.