Velveeta Wants You To Flaunt Your Drip With 14-Karat Gold Lip Cuff

With a new year comes a fresh wave of fashion trends. While we’ve experienced the era of layered necklaces, the resurgence of chokers, and the popularity of stacked bracelets and rings, 2024 heralds the era of face jewelry. Oh yes, we’re going there and Velveeta is getting ahead of the trend.

Velveeta is inviting fans to own the drip like never before with the launch of a 14-Karat gold Velveeta Drip Lip Cuff, crafted in partnership with celebrity designer, George The Jeweler.

In the realm of fashion, “drip” is the term used to convey style and swagger. Velveeta proudly asserts that nobody understands the essence of drip quite like them — from the physical drip of their creamy cheese to the unapologetic drip that encapsulates the lifestyle of ‘La Dolce Velveeta’.

“As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to boldly step out with an unapologetic confidence that encourages you to live life by your own rules,” said Stephanie Vance, Brand Manager for Velveeta.

Looking to join the sweet jewelry trend of the year? Starting January 9, 2024, the limited-edition 14 Karat Gold Velveeta Drip Lip Cuff will be available for $77.00 exclusively at georgethejeweler.com, while supplies last.

Velveeta has a history of unveiling surprising partnerships, showcasing innovations such as Velveeta nail polish (yes, it really did smell like cheese), Veltini — a Velveeta Martini featuring cheese-infused vodka, a collaboration with Van Leeuwen resulting in mac & cheese ice cream, and the introduction of TruffVels, hailed as the first-ever chocolate cheese truffle.