J Balvin and Miller Lite Launch BodegaWear
J Balvin has teamed with Miller Lite again to create a merch line inspired by every neighborhood’s favorite spot — the bodega.
BodegaWear is a streetwear collection made for the beer run to your local convenience store and the Miller Time that comes after. The drop designed in collaboration with Balvin features 10 pieces, including a bucket hat that doubles as a beer bucket to keep a 6-pack cold, a socks and slides combo, a signature J Balvin varsity jacket, and more.
Because Jose Time is also about giving back to the community, Miller Lite will donate all proceeds of BodegaWear sales to Accion Opportunity Fund to help support bodegas, corner stores, and other Latino-owned businesses.
“Bodegas are much more than stores — they’re neighborhood hubs that truly bring people together. So, when we decided to launch a merch collaboration with J Balvin, we wanted to pay tribute and give back to these beloved, local institutions and the way people effortlessly combine street style and comfort on their bodega runs,” said Sofia Colucci, Vice President of the Miller family of brands.
Each piece was designed to encourage consumers to celebrate It’s Miller Time — and in this case, Es Jose Time.
“For millions of people, a stop at the bodega is part of their daily routine,” said J Balvin. “It’s a space deeply-rooted in community, where you always know what you’re looking for but never know what you’re going to get — a place where street style meets convenience. This collection is reflective of that easy but functional vibe.”
Fans can get their hands on the collection at www.esjosetime.com/bodegawear now, while supplies last.
