PBR Is Making Seltzers Infused With THC Instead Of Alcohol

Pabst Blue Ribbon has announced a new venture with the creation of its Pabst Labs cannabis company. With it comes a brand new cannabis-infused beverage to kick off the brand. 

Pabst Labs is launching a Cannabis-Infused Non-Alcoholic Selzer with a bit of lemon. 

While cannabis-infused drinks have become popular over the years, Pabst joining the fold marks a potential turning point in major growth for THC-infused beverages in the years to come.

The seltzer will be available in 12oz cans that feature 5mg of THC. While the lemon flavor will be the only flavor available at the time of launch, Pabst says other flavors are already in development. 

A test launch of the cans will soon hit select California dispensaries. The beverage can also be purchased directly to Californian residents through Shop.PabstLabs.com.