When Jeff Britton at Exit 6 Brewery in Missouri got a cease and desist letter from Starbucks, he knew there was only one way to respond: be as scathingly hilarious as possible. Britton was served the letter due of his use of the word “Frappiccino” to describe one of the stouts served at Exist 6.
Apparently this was too close to “Frappucino” for Starbuck’s comfort. Their reasoning? The name might cause patrons to “mistakenly believe that Exit 6 or this beer product is affiliated with or licensed by Starbucks Coffee Co., when they are not.”
Britton responded with this gem:
We never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away. I guess that with there being a Starbucks on every corner of every block in every city that some people may think they could get a Starbucks at a local bar. So that was our mistake.
He also changes the name of the beer to the “F word” and goes on to express his remorse, stating that “Exit 6 and the three customers that [drank] the beer known as the F word feel just awful about calling the beer the F word. We are bad people. We feel shame.”
While Britton “doesn’t blame Starbucks,” his sense of humor at the situation is spot on. He even went so far as to enclose $6 in his letter, the profits he made from the beer, and claims that “Us small business owners need to stick together.” And the brew is now selling more than ever. Well played sir, we applaud you.
Check out Britton's full response to Starbucks below: