rufflesleader

It’s a wonder we even eat anything other than steak in the first place. Costs aside, wouldn’t you rather enjoy a nice juicy cut of Filet Mignon for lunch instead of that awful Lean Cuisine Chicken Carbonara that’s been sitting in your freezer?

Well now you can. Well, sort of. Frito Lay has just introduced the latest addition to its male-targeted Ruffles Max Line: Flame Grilled Steak-flavored potato chips. Like the Loaded Bacon and Cheddar Potato Skins and Beer Battered Onion Rings chips that came before it, the new Steak flavor is primed for “Maximum Taste,” and is said to taste "like a steakhouse in your mouth— minus the obnoxious maître d’, weird tiny salad forks and soft jazz.”

rufflesmax

Bottom line? It’s all the joy of a home-cooked beef slab, with none of the wait and effort.

Let's just hope they got the temperature right.

H/T + Picthx Brand Eating

Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.