YouTube Stars Launch Cereal Brand That Sold 100,000 Boxes In Two Weeks
The U.K.’s most popular YouTube content creators The Sidemen have launched yet another successful food product. In only two weeks, the seven-man group has sold over 100,000 boxes of their new cereal brand “Best.” Created in collaboration with U.K.-based company Mornflake, Best comes in two flavors: Choco Crunch and Caramel Gold. Each is packaged in colorful collectible-worthy boxes and cost GBP £2 (or USD $2.53).
Best cereal is advertised as being “School-approved,” which presumably means that it’s a healthier alternative to the average store-bought brand. The cereal is high in fiber, has vitamins and minerals like B12, Vit D, E, and iron. The shape resembles a crunchy pillow, similar to General Mill’s new LOADED cereal.
Previously, The Sidemen released successful products like XIX Vodka and the virtual brick-and-mortar fried chicken concept Sides. They have over 21 million subscribers to their YouTube channel and even a Netflix original series.
Best cereal is now available at Tesco locations throughout the U.K. You can check the site’s store locator to find the nearest one to you.
