Snyder’s Amps Up Oktoberfest With Massive Pretzel Steins

Have you ever been to an Oktoberfest festival in the early weeks of autumn? Where the folks wear lederhosen and beer maidens deliver dozens of beer-filled steins to thirsty patrons? Snyder’s of Hanover knows the vibe and decided to step up the Oktoberfest energy with new two-foot tall steins designed for their Oktoberfest Pretzel Rings.

While most Oktoberfests hold a competitive beer-holding competition — where patrons challenge each other to see who can hold a stein of beer out in front of them the longest without dropping — Snyder’s decided that 2023 was the year of the “Pretzelholding” competition and designed a kit specifically to aid in your training.

Snyder’s is giving Oktoberfest fans across the country a chance to get in on the action and challenge their friends (or foes) to a competitive game of Pretzelholding by giving away two-foot steins that perfectly house a full bag of their Oktoberfest Pretzel Rings.

Starting today, challengers may enter here for a chance to win the ultimate Pretzelholding Starter Pack: a set of steins, robes, championship belt, and new Snyder’s Oktoberfest Rings — running from September 21 to September 30.

Think you’re ready to challenge your friends? Put your money where your pretzels are.