Beer Brand Goes Viral For New Berry Brew

If you love The Little Lad, the viral star behind “Berries & Cream,” you can now toast to him with his own beer. Shiner Bock Beer recently announced the limited release of a new Berries & Cream brew, in celebration of the social media sensation.

The Texas-based brewery created a new brew that will exclusively be available on tap at the Spoetzl Brewery in Shiner, Texas. All brewery visitors will be offered a complimentary sample when they book a tour. 

The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe. Its Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor, and it all comes together with a crisp, refreshing finish.

“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing, Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously.  Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”

Like most trends, Shiner Bock’s Berries & Cream will only be around for a limited time.