Reese’s Introduces New Shape For Summer Season
Reese’s is getting into the Olympic spirit this summer, just in time for the 2024 Paris Olympic and Paralympic Games, by introducing a new product: Reese’s Medals.
The first-ever seasonal shape for the summer is available now for a limited time only and commemorates The Hershey Company’s ongoing partnership with Team USA.
To celebrate Reese’s Medals, the brand is launching the Legend vs. Newcomer campaign, partnering with epic U.S. Olympic and Paralympic gold medalists and hopefuls to give fans a taste of friendly competition. Reese’s roster of Legend and Newcomer athletes include U.S. Olympic gold medalist Alex Morgan with U.S. Olympic hopeful Sophia Smith, and U.S. Paralympic gold medalist Jessica Long with U.S. Paralympic hopeful Haven Shepherd.
As part of the campaign, fans can tune in to @Reeses and the athletes’ Instagram accounts beginning later this month to test out how much they really know about each star by guessing which athlete is behind some truly unexpected facts and stories. The Legend vs. Newcomer campaign will also be featured in video advertising, on social media, and through in-store displays leading all the way up to the Paris Games.
Reese’s Medals are available now for a limited time in snack, standard, and king size packages, nationwide. Reese’s Medals join Hershey’s Kisses Milk Chocolates with patriotic foils and Ice Breakers Limited Edition Golden Pineapple Gum and Mints as part of The Hershey Company’s full roster of products celebrating Team USA this summer.
