Meet the Ready to Drink Cocktails Inspired by a Viral Tweet and Issa Rae’s ‘Insecure’
Issa Rae has been an inspiration to some, for sure, but did you know that she’s even inspired the launch of a ready-to-drink cocktail? Well, apparently the suggestion she gave to a friend in the tweet below led to Phreshly.
Y’all remember the Prosecco with a hint of vodka @IssaRae plugged? Yeah don’t try that.
— Paul (@wydpaul__) June 4, 2020
I’ve had 5, and don’t know exactly where I’m at in my house or how I ordered 50 wings!
The Atlanta-based brand recently released two canned cocktails, Bay Lemonade and G’iddem. Both cocktails are inspired by flavors from Ghana and Louisiana, where the three founding members once called home. Bay Lemonade combines flavors of strawberry, lemon and a hint of lavender fused with aged bourbon, which are reminiscent of the Bayou. Inspired by the flavors of Ghanaian Sobolo, G’iddem mixes blueberry, pineapple, rum, a twist of lemongrass and a dash of agave nectar.
This is the first release from Phreshly, a Black-founded, majority women-led cocktail brand founded by tech ex-pats Paul Owusu (the aforementioned tweeter), Tai Applewhite and Ama Marfo. These canned cocktails are 100% vegan, plant-based, gluten-free, lactose-free and made from all natural whole ingredients. The brand also partners with minority-owned farms across the U.S. to source its ingredients. For example, they source strawberries and blueberries from a family farm in Mississippi, further adding to their mission to amplify Black farmers and family-owned businesses in the Southeast, where it is based.
“I tested over 125 different cocktail recipes and tinctures to compose the final G’iddem cocktail recipe that brings me back to my days of sipping on the delicious flavors of Sobolo in the summer sun,” said Phreshly Co-Founder Paul Owusu. “This launch has been a labor of love and we’re so excited to bring these amazing ready-to-drink cocktails to market!”
Phreshly are sold in four-packs and are available for purchase online for $21.99.
