This Year’s SXSW Has a Vending Machine That Makes 3D Printed Oreos

At this year’s SXSW, Oreo steps it up with 3D-printed cookies on deck. Yes, they’re edible. Yes, everyone not attending is seething with jealousy.

This “deliciously hyper-personalized and customized snacks based on real-time data collection” lets attendees choose from a dozen varieties. The clever marketing scheme features a “Trending Vending Machine” that will offer flavor and color combinations based on what’s popular on Twitter under the hashtag #eatthetweet. Meaning you’ll have a bona fide Oreo within two minutes.

“We’re connecting trending moments to the cookie itself,” said Bonin Bough, VP of global media at Mondelez.

Ah, technology. You’re getting more delicious each and every day.

Picthx AdWeek

More content

InnovationProducts
Dole Made A Pineapple That Tastes Like A Piña Colada
We’re used to food brands blending flavors. But I can’t recall ever hearing about a brand inventing its own fruit species. Dole Food Company, maker…
,
Innovation
Starbucks Swears Its New ‘AI Barista’ Won’t Replace Humans—But Should We Be Worried?
In June, Starbucks announced its first-ever generative-AI assistant, “Green Dot Assist,” designed to help human employees. Unlike the current iPad P.O.S. system, which requires you…
,
InnovationProducts
Lay’s And Doritos Are Getting A Clean Makeover—No Artificial Dyes or Flavors
In PepsiCo’s Second Quarter 2025 Earnings report, the company announced several innovations it plans to enact, in an effort to reduce the use of artificial…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox