MUG Root Beer Leans Into Protein Culture With ‘Brotein’ Kits

MUG Root Beer Leans Into Protein Culture With ‘Brotein’ Kits
Photo: MUG

The protein trend isn’t slowing down anytime soon. From protein chips to collagen and protein beverages, there’s a nutritional boost to your favorite product somewhere on a grocery shelf.

However, MUG Root Beer is the latest to tap in with its limited-edition MUG Brotein kits.

Protein–it’s time to meet your bulkier and trendy brother, ‘brotein.’ If you’ve spent any time on TikTok, you’ve probably seen it take over your feed. For the uninitiated, ‘dirty protein’ mixes a vanilla-flavored protein shake with diet soda, so basically a creamier protein-packed float.

MUG Root Beer caught wind of the trend and decided to lean into its float roots.

Here’s what’s inside:

  • MUG Zero Sugar
  • Vanilla Protein Shake
  • MUG Shaker Bottle and gym essentials

The kits will be exclusively available beginning April 22 on Walmart.com, while supplies last, before hitting retailers nationwide.

Is this too much protein now or just the right amount?

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