MSCHF Invites Folks to Eat The Rich Via Popsicles

MSCHF, the Brooklyn, New York art collective that fully embodies their name with their whole chest, is back with another sly drop, this time catering to anti-capitalists and whoever else would love to eat the rich, so to speak.

Starting July 11 to 13, MSCHF has deployed ice cream trucks to New York City and Los Angeles to give the public a chance to eat popsicle versions of infamous billionaires Jeff Bezos, Jack Ma, Mark Zuckerberg, Bill Gates and Elon Musk. The ‘Eat The Rich’ popsicles are going for $10, an eye-popping price tag given the current economic climate, yet is a tongue-in-cheek nod to major capitalism.

Check out MSCHF’s site here for the details on where to find the ice cream trucks so you can take a bite out of the mega rich.