Heinz Is Launching Its Own Sriracha Ketchup Starting This Month

Unless you were pinned under a rock buried under a boulder that was blanked by a sandstorm on a completely other planet, you’re aware that 2014 was the year sriracha was the chosen sauce to drench your mediocre food in. As of February 2015, consider Heinz a part of that hype — as they have just unveiled their foray into the Sriracha vertical with a new Heinz Ketchup Blended with Sriracha Flavor.

According to their descriptions, we can expect “this exciting twist on a classic maintains the recognizable taste and consistency of America’s Favorite Ketchup, with an added kick from spicy chili peppers and garlic flavors.”

Those familiar with the Heinz brand might recognize this isn’t their first foray into spicy flavors. This Sriracha blend will join a line that already consists of Heinz Tomato Ketchup Blended with Real Jalapeno, their Balsamic Vinegar blend, as well as their Hot & Spicy Ketchup Blended with Tabasco.

The product is already available at select retailers, including Walmart and Target. The suggested going rate for a bottle is $2.69.

Pic Thx Consumerist