Fireball Debuts Its First Barrel-Aged Whisky With ‘Dragon Reserve’
Are you looking for the perfect Father’s Day gift for the whiskey fan in your life? Well, why not spice up their collection with some aged Fireball?
Fireball Whisky is releasing the brand’s first-ever barrel-aged whisky: Dragon Reserve. The brand is launching the new limited-edition product in honor of Father’s Day.
Fireball Dragon Reserve has been resting in dragon-charred barrels (aka, American oak premium whiskey barrels) for months. This exclusive product tastes like the iconic Fireball, but with a subtle smoky, oaky undertone.
“With Dragon Reserve, we asked ourselves: what does dad love, and how can we make that even better?” said Danny Suich, Fireball Whisky’s Global Brand Director. “We know whiskey drinkers are always looking for the hottest, most exclusive new offering, but most of those products are way too expensive. That’s why we created Dragon Reserve… because the best gifts don’t have to break the bank, but they sure as hell should break convention and bring the heat.”
To help bring Dragon Reserve to market, the brand enlisted comedian Rob Riggle (also a father) as its first honorary Master Distiller. In his role, he shaped the final product through product testing and quality control.
“Attention Children 21+: what dad wants for Father’s Day is some peace and quiet so he can enjoy his new favorite whisky, Fireball Dragon Reserve,” said Fireball Master Distiller Rob Riggle. “All jokes aside, Fireball has a huge legion of fans who we know are going to love toasting pops on Father’s Day after he’s cut the grass, cleaned his car, or napped through hours of golf on TV (you know, dad stuff). Or Fireball lovers can buy one for themselves instead–I won’t tell dad, just like you didn’t tell him about that party you threw at the house when he went out of town that one spring break.”
Available this next Friday, June 16, at 11am EST, only 618 bottles of Fireball Dragon Reserve will be available for purchase for $19.99 at dragonreserve.fireballwhisky.com.
