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An Exclusive Look Inside Kellogg’s Permanent Cereal Restaurant

No matter the time of day, cereal is always a great snack. With that in mind, the creative heads at Kellogg’s have teamed up with New York Times best-selling lifestyle author and fellow foodie Lauren Conrad to bring back Kellogg’s® NYC Café on December 14.

Coming off a successful Times Square experience last year, the new Kellogg’s® NYC Café is going to be five times larger, and will serve as a destination for inspiration, creativity and – of course – cereal.

Designed to capitalize on the Instagram-worthy food and space, the revamped Kellogg’s® NYC Café will feature an open-concept kitchen, a DIY cereal creation station with ingredients fresh from the Union Square Farmer's Market, and spacious lounge areas where people can work, relax and eat!

They are bringing back some favorite recipes from the first Café, some new additions, and Kellogg’s fans will also get a chance to experience Lauren Conrad’s inventive, cereal-inspired recipes.

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Some of the notable menu items that are already popping up on Instagram include the “Bananas Foster” bowl, made with Special K™ and Frosted Flakes®, rum roasted bananas, cajeta and candied cashews.

Don’t miss out on “Kumquat Life” with Chocolate Frosted Flakes™ and caramelized kumquats, or “Christmas Morning” with Frosted Mini-Wheats®, cinnamon roll bits & toasted marshmallow.

They’ll also have non-cereal items like the Pop-Tarts® ice cream sandwich. The sprinkles-flavored ice cream is by local Brooklyn ice cream maker, Oddfellows.

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Stop by the Café located at 31 E. 17th Street for some fun times and discover the endless opportunities cereal can bring, starting December 14.


Created in partnership with Kellogg's