Dunkin’ Donuts Announces IPO — Begins Trading Stock Today

Today marks the first day of trading shares of common stock in Dunkin’ Brands Group, Inc. (NASDAQ: DNKN), the parent company of Dunkin’ Donuts and Baskin-Robbins. The move to go public is in alignment with plans for the company to repay debt and double the number of Dunkin’ Donuts outlets in the U.S. over the next 20 years.

Early reports show that the stock is soaring, with the initial issue of $422.75 million worth of shares at $19 apiece already reaching $28.69 at the time of this posting. As seen in the leader image above, The NASDAQ Stock Market has unofficially changed its branding for the day in celebration of Dunkin’ Brands’ new listing.

The new logo is visible on the NASDAQ corporate website, as well as electronic signage on the NASDAQ MarketSite Tower in Times Square (4 Times Square, corner of 43rd Street & Broadway)  at the following times: 10:15 – 10:45 am, and every hour at :50 past, i.e. 11:50, 12:50, etc.

Here’s a shot of Dunkin’ Brands CEO Nigel Travis sippin’ a cup of coffee for the occasion: