Claussen Pickles Previews ‘Just the Brine’ Concept Drink, Inspired by Dua Lipa’s Viral Creation

Photo: Kraft Heinz

Dua Lipa can now add “culinary innovator” to her resume, pulling it off in under a minute with just five ingredients. In early October, she casually shared a TikTok featuring her latest creation: a wild blend of Diet Coke, pickle juice, pickle chips, jalapeño juice, and a few whole jalapeños for that extra kick. The internet went absolutely wild. And Claussen pickles? They wasted no time jumping on the trend.

Claussen had responded with a bold Instagram post—nothing flashy, just a glass of fizzy soda next to a can labeled “Just the Brine.” It’s a conceptual drink, made entirely of dill pickle juice—or is it?

“Hey Dua Lipa, we hear you. One sip is all it takes. Do we dare? 10k likes and we just might make Claussen Dill Pickle Juice a thing,” the brand wrote in the post. The result? They smashed their goal in less than 24 hours, racking up over 17,000 likes, with fans flooding the comments, demanding that this briny dream become a reality.

As of this writing, the post had amassed over 62,000 likes. Claussen, the people have spoken, don’t let us down!

More content

Products
Pop Secret Finally Debuts Ready-To-Eat Popcorn
Pop Secret is upgrading your movie night snack game with a brand-new line of ready-to-eat popcorn, dropping just in time for summer. The lineup includes…
,
CultureProducts
The ‘Jurassic World Rebirth’ Popcorn Bucket Features A Dinosaur Fetus
Regal Cinemas outdoes itself with each collectible popcorn bucket release. If you thought the Mission Impossible popcorn bucket was bomb, you’ll love the latest from…
,
InnovationProducts
Asahi Beer Makes Its First-Ever Yeast-Based Milk Alternative
Iconic Japanese brand Asahi has announced its first-ever foray outside of beer: LIKE MILK, a dairy-free milk alternative created using the company’s proprietary yeast technology. …
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox