Liquid Death. You read that right.

That’s the name of a contemporary, canned-water brand willing to help the thousands of bartenders without work currently. The name is silly, their new mission is not.

With every social post with the hashtag #BelchForBars and tagging @LiquidDeath on Facebook or Instagram, the brand will be donating $20 to the United States Bartender’s Guild. There’s up to $250,000 on the line for our bartenders, barbacks and hospitality staff affected by the new normal.

I know you’re just sitting at home, so... kick back a toast of sparkling water, or anything else that shoves air down your gullet, and do it already.