After over 65 years on the Burger King menu, the Whopper is looking for a million-dollar makeover and the burger giant is letting customers take the wheel via the Million Dollar Whopper Contest. From now until March 17, fans can create their own version of the Whopper using AI and enter for a chance to score a million bucks and see their creation distributed across the country for a limited time.
"Burger King is all about Having It Your Way, and this contest is a true embodiment of that. More than 50% of guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless," said Chief Marketing Officer Pat O'Toole.
In its current state, the Whopper has over 200,000 variations of customization. Once the first round of this content is complete, three finalists will be flown to Burger King's headquarters in Miami for a chance to refine their creation before all three finalists are released to the public. Our job from there is simple: vote for your favorite iteration and award one lucky creative a million dollars.
If you're local to the Los Angeles Area, BK fans can visit the Santa Monica Pier February 17 & 18 and experience The Million Dollar Whopper World. Activations will include the chance to make your own IRL Whopper variant, score merch, and experience ingredients not seen anywhere else.