VitaminWater Finally Embraces the Coconut Water Trend with Coco-Refresh Flavor

The coconut water trend is still going as strong as ever as VitaminWater introduces their newest flavor, Coco-Refresh, a blend of pineapple, coconut and other natural flavors. Following the likes of SoBe & KarmaLife, VitaminWater’s choice to add an infused coconut water beverage came as no surprise.

Featuring 10% of real coconut water, Coco-Refresh is a blend of pineapple and coconut designed to help rehydrate you. A 20-ounce bottle has 120 calories, 0 grams of fat, 100% of vitamins B5, B6 and B12, and electrolytes.

With VitaminWater now a part of the trend, will consumers still be interested in trying new types of coconut flavored water, or does this signify a plateau? Now with so many different options, does it make you more inclined to drink coconut water flavored beverages?

VitaminWater’s foray into the land of coconut water could be a great venture for the company if it does well with its competitors, but how long will that last? Sound off in the comments for your take on the coconut water trend!