These New Skittles Combine Two Fruity Flavors In One Bite
The Skittles line has a new addition to its ranks, one that combines two flavors into one fruity experience.
It’s called Skittles Flavour Flip and is launching nationwide in the UK this June, with five sweet and sour pairings: Strawberry & Watermelon, Lemon & Raspberry, Pomegranate & Apple, Lime & Cherry and Mandarin & Pineapple.
“Fruity confectionery has the highest dwell time with shoppers looking to discover novelty sweets products. Skittles Flavour Flip satisfies a growing desire for multi-sensorial experiences—mood boosting and uplifting moments which promise flavour experimentation,” said Emily Owen, senior brand manager at Mars Wrigley.
Each flavor will be available in 136-gram (4.76-ounce) pouches and 109-gram (3.84-ounce) bags.
