Perdue Turns ‘Six Seven’ Into Chicken Nuggets
Trends usually “jump the shark” when brands start to use them. So, I wonder how Gen Alpha will feel about Perdue taking its beloved “SIX SEVEN” and turning them into chicken nuggets?
Next month, the chicken empire will launch Perdue Six Seven Chicken Nuggets, a limited-edition chicken nuggets shaped like the numbers 6 and 7. Made with 100% all-natural chicken, they are panko-breaded, fully cooked and ready to heat. They will be available exclusively at 3,000 Walmart stores nationwide beginning Friday, May 1.
“This is one of those phrases that parents haven’t been able to escape—from carpools and classrooms to the dinner table,” said Chris Perdue, Senior Vice President of Marketing, Digital & E-Commerce at Perdue. “We figured if it was going to show up at mealtime anyway, it might as well be on the plate. With Perdue Six Seven Chicken Nuggets, we’re having a little fun with the moment, while still delivering the quality food parents trust. And if it happens to buy you six to seven minutes of sweet silence at the dinner table, we’ll take that as a win.”
To celebrate the launch, Perdue is giving 67 people the chance to try Six Seven Chicken Nuggets before they hit shelves. If you enter between now and April 27, you could receive one free bag of the nuggets.
Perdue Six Seven Chicken Nuggets will be available exclusively at Walmart for a suggested retail price of $7.24, while supplies last.
Can “skibidi toilet” nuggets be far behind?
