Chips Ahoy Goes Big With Three Limited-Edition Cookie Flavors
This year’s trend is all things snacks, and Chips Ahoy is tripling down on it. For the first time ever, the snack maker is simultaneously releasing three limited-edition cookies to take over the snack aisle this summer. It’s their most splashy release since last summer’s Stranger Things drop.
Now, it’s an even sweeter lineup:
- CHIPS AHOY! Chewy Chocolatey Churro
- CHIPS AHOY! Chewy Dulce De Leche
- CHIPS AHOY! Crunchy Red, White & Blue Candy Blasts
This drop arrives amid a rapid wave of snack launches from swicy foods to mini snacks and limited-edition drops.
While the new flavors don’t pack heat, each one taps into global-inspired desserts to commemorate international fans, coming together to ride the soccer wave this summer.
“For the first time ever, we’re dropping three limited-edition flavors at once to prove a cookie you grew up with can still be the most exciting snack on the shelf, especially during this summer of soccer,” said Mili Laddha, Senior Director, Marketing, Mondelēz International.
The new cookies will be available for pre-sale beginning April 27, before hitting shelves nationwide on May 4.
If history repeats itself, don’t expect these to last long.
What’s your first pick?
