Pabst Blue Ribbon Just Dropped A 99-Pack Covered In Godzilla Art

Pabst Blue Ribbon is bringing back its take on “99 bottles of beer” with a Godzilla-themed 99 Pack designed by artist ATTACK Peter. 

Building on the momentum of PBR’s recent Godzilla can collaboration with Toho International, the new limited-edition pack wraps 99 Pabst Blue Ribbon cans in a gigantic, all-new original illustration featuring characters from the Godzilla universe.

“It’s not our style to spend millions of dollars for a few seconds of airtime during the big game.” says, Rachel Keeton, Senior Brand Director of Pabst Blue Ribbon. “Instead we’re getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere.”

Only 4,000 packs will hit stores across the country and each one is covered in an expanded ATTACK Peter panorama–featuring Godzilla, Mothra, Mechagodzilla, and King Ghidorah–that turns the oversized case into an instant collectible.

“A WHAT pack?? That was my first reaction when the gang at PBR asked me to team up on this design! The 99 pack is one of the coolest things I’ve ever seen and I knew they were going to MOVE so I incorporated some designs of the Ghidorah and Mechagodzilla soaring into action!” said ATTACK Peter, who is known for his hand-carved linocut style and official collaboration with the Godzilla franchise. “Don’t underestimate the Mothra larva crawling its way onto the package; they’re no strangers to mixing it up with the biggest bads! I’m so stoked with how these PBR packs have become a way for fans across the country to collect my artwork and this 99 pack steps that up in a MASSIVE way!”

The Pabst Blue Ribbon Godzilla 99 Pack will hit shelves nationally soon.