Hershey’s New Dubai Chocolate-Inspired Bar Will Have An Ultra Exclusive Release

Hershey’s is finally hopping on the Dubai chocolate bar trend, but you’ll have to move fast if you want to get your hands on one of its new limited-release bars. Hershey’s made this bar for real deal chocolate lovers. Rather than adding them to its permanent lineup, only 10,000 bars will exist.

Yup, each one is made of creamy pistachio and crunchy kadayif enrobed in Hershey’s iconic milk chocolate. You can get your hands on one starting tomorrow, December 4, at 10 a.m. ET for $8.99, but only via Gopuff, and only in New York, Philadelphia, and Chicago. 

Of the cities, New York is the only place you can avoid the delivery wait time and grab it in real life. Find it at Hershey’s Chocolate World in Times Square at 20 Times Square, 701 Seventh Ave., New York, NY 10036, where there will be a live countdown for its release. First come, first serve. 

“Not every trend gets the Hershey’s treatment,” said Megan Pantalone, senior manager, innovation at The Hershey Company. “When something takes over social media like this, we knew it deserved a one-of-a-kind release. That’s why we kept it exclusive—only 10,000 bars total. Once they’re gone, they’re gone forever. This is for collectors, trend hunters, and anyone who wants to say they got one.”