Coors Light Literally Makes Hay ‘Cooler’

Coors Light is redefining “hay fever” as it has launched its first-ever Beer Bale cooler.

Inspired by the straw bales and golden fields of autumn, the Beer Bale is made with straw, a natural insulator, and is a cooler innovation designed to be the perfect companion for bonfires and tailgates. The same size as a standard “two-string” straw bale, the cooler can hold two 24-packs of Coors Light and keep it cold for over 24 hours.

“We’re always inspired by our drinkers who work hard for their moments of chill and how they embrace fall. We put a new twist on a fall mainstay, reimagining the straw bale to serve as a cooler for your Coors Light no matter how you chill,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands.

Fans will have a chance to purchase one of 30 limited-edition Coors Light Beer Bale coolers for $80 by visiting coorslight.com/beerbale. Anyone who misses the opportunity to purchase can visit CoorsLightBeerBale.com for a chance to win a cooler of their own through November 15.