Ruffles Brings New Ridge Twists Line to the Chip Aisle

Everyone loves that unique ridge on a potato chip that only Ruffles can deliver on. Now, to put a twist on the popular chip, Ruffles, the Official Chip of the WNBA, is introducing Ruffles Ridge Twists — an entirely NEW product line.

In partnership with A’ja Wilson, four-time WNBA All-Star and Ruffles’ newest Chip Deal athlete, Ruffles Ridge Twists brings a new experience to your taste buds, filled with flavor, but in a light and airy twist.

According to Ruffles, Ridge Twists Double Cheddar features a buttery and rich flavor that adds a little hop in your step, while Ruffles Ridge Twists Smoky BBQ – A’ja’s signature flavor – taps into A’ja’s South Carolinian roots and brings the classic BBQ flavor fans love.

The new twisted potato chip will be available in Double Cheddar and Smoky BBQ at select retailers nationwide starting this month for an SRP of $5.59 for a 5.5oz bag.