Taco Bell's president, Mr. Brian Niccol, took to Reddit's popular AMA section late this morning to usher in the launch of the chain's biggest addition in company history: a breakfast menu.
While Taco Bell breakfast discussions were interesting, it was Niccol's cheeky responses to questions surrounding things like the bottling of their popular Mountain Dew Baja Blast drinks, and his thoughts on Justin Bieber that will make this AMA a memorable one. We've picked the 7 greatest moments and featured them below: