Yadda yadda consumer culture yadda yadda performance art yadda yadda yes, that guy is wearing a whole bodysuit sewn from chicken skin. And yes, it is scary as hell.

FLESH is a bizarre art experiment by UK-based artists Victor Ivanov and Lewis G. Burton that entails Burton walking around London wearing nothing but raw chicken skin. The point has something to do with "identity" and "social media" and not "how to catch salmonella poisoning on Halloween."

In an interview earlier this week with Art Map London, Ivanov extrapolated further, stating the true point of the piece is there really is no point.

"The internet has really trivialized everything to such an extent that taking a [social or political] position is almost archaic," he said, "And whenever I do meet people that do take a position, I always find it quite hilarious because I think to myself, 'You lost a long time ago.'"

In addition to streaking through Trafalgar Square, Ivanov and Burton have released an '80s-esque exercise video and merchandise including laptop and smartphone skins, throw pillows, and a pacifier. Oh, the irony.