For basically being over 70% water, most people's most precious cargo is still remarkably fragile. But luckily for those parents who strive to take at least as much--if not more--care of their favorite brews as they do of their children, now there's Growler on Board.

Essentially a holster-like foam "Beer Transportation Unit" designed to keep your little darlings safe on long car rides, GoB can hold up to three ~64 ounce growlers, keeping them from tossing around and making messes all over your back seat.

And for that bit of extra safety, the Growler on Board website also offers $2 car decals so you can warn other drivers to keep far, far away from your precious water bags--or you know, just convince them of what a horrible, horrible parent you are.

Growler on Board/BTUs are $30 online and available in yellow, grey, red and black; 2 for $50.

Drive responsibly.

[Via Gizmodo]