Powerade grabbed a powerful verse from an old Tupac Shakur poem and icorporated it in a moving commercial featuring oft-injured NBA superstar Derrick Rose.
The poem was called, "The Rose That Grew From Concrete" and the verse used says:
"You see, you wouldn't ask why the rose that grew from the concrete had damaged petals.
On the contrary, we would all celebrate its tenacity.
We would all love its will to reach the sun.
Well, we are the roses. This is the concrete. These are my damaged petals. Don't ask me why... ask me how."
As Tupac recites the poem throughout the 1-minute video, a young man representing Chicago Bulls star Derrick Rose is shown riding his bike through the streets of Chicago, Illinois, passing by police cars, damaged streets and just as damaged houses.
The kid eventually reaches the United Center, where the Chicago Bulls play, and he just stares at it.
The clip then shows Derrick Rose as an adult, walking through the dark, empty arena, drinking a blue Powerade and staring at the basketball court. The commercial ends with a quote saying, "We're all just a kid from somewhere."
Derrick Rose just suffered a pretty bad knee injury this week, so it makes sense for sponsors to take his real life tragedy and spin them into an optimistic advertisement.
Check out the video for yourself and tell me you if you got goosebumps as well:
