Burger King has seen a great second quarter this year as same-store sales rose 6.7 percent. According to Restaurant Brands International, BK's parent company, this was the fast food chain's best quarterly performance in 9 years.
Daniel Schwartz, CEO of Restaurant Brands International, attributed the success of sales to a four-pillar plan: improvements to the menu, marketing, operations and reimagining. The last nine quarters sales have been steadily increasing at the burger chain.
A large part to the brand's success is thanks to the lack of operational complexity that comes with every new menu item, NRN reports. One of the newest menu items, the A1 Hearty Mozzarella Bacon Cheeseburger, only features one new menu item.
It seems that Burger King has been consistently working on improvements in products, ingredients and overall speed.
Schwartz also mentions that they're working to garner similar success with the recently-aquired Tim Horton's.
