In an attempt to be "honest," Heart Attack Grill founder Jon Basso displayed a customer's cremated remains on Bloomberg's In the Loop with Betty Liu. Dressed in a doctor's white coat with a stethoscope draped around his neck, Basso explained that he was attempting to pull the veil off fast food's dishonest facade. "He died of a heart attack at my restaurant, and I am putting that bag clearly on the table," said Basso. "I wish that Burger King and everyone else will do the same thing."
Pointing fingers at fast food chains like McDonald's that claim to provide healthier options for customers, Basso told Liu:
It is pathetic in my opinion that major corporate fast food chains will not tell the truth... All I want is a little honesty in America about what we eat and why our waistlines are getting bigger and bigger.
Of course, Basso's genuine concern for America's health seems questionable given his restaurant's reputation for serving the world’s highest-calorie hamburger, selling candy cigarettes to children, and touting that its menu is "worth dying for.” In the last three years, two Heart Attack Grill spokesmen have died.
"I say it boldly: Don't come to my restaurant, it's bad for you and will kill you," insists Basso.