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Danish Beer Knows You're a Drunk, Tells You When to Stop Drinking

"Finally, you can drink to solve your problems."

Clearly, employees at marketing agency CP+B Copenhagen have never met an American. The agency teamed up with Danish brewery Rocket Brewing to add some science and marketing gimmicks to an age-old creative stimulant: alcohol.

University of Illinois researchers discovered that we reach peak creativity at 0.075 blood alcohol content. Using the resulting study as a base, the ad man+brewery bro collaboration produced The Problem Solver: a 7.1 percent India Pale Ale, complete with a drinking guide.

Each bottle is marked by sex and kilograms. When you reach your weight (in kg), you stop drinking. No, really, you have to stop.

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While this will definitely be useful to creative types, this kind of bottling system also works really well for monitoring your alcohol intake (read: responsible adults, breastfeeding moms, and DUI probationers). Unfortunately, The Problem Solver is only available in Copenhagen at an after-hours workshop.

Maybe they have met some Americans...

H/t and picthx Engadget