Stop me if you’ve heard this before: a Pilsner, a Stout and a Honey Blonde all walk into a bar. . .

Hm, didn’t think so. After all, a Honey Blonde hanging out with a Stout? That’s just silly.

Playing into its products’ uniquely humorous etymology, beer brand Platinum Blonde recently released some new print ads that illustrate what a “dumb blonde” might do with a beer, such as putting a whole bottle in a glass and trying to open a bottle cap with a corkscrew.

Playful and clever, the point of the ads is to prove just how “blonde” the beer truly is – “very, very blonde.” Duh, because a brown ale would obviously put mathematical equations on the label and an Irish Red would be gone before you knew it.

Check out the rest of the prints for yourself below:

H/T + PicThx Design Taxi