McDonald's does its best to stay hip, as evident with its hipster Hamburglar and kale salads, but their most recent attempt to connect with the younger crowd failed miserably thanks to a graffiti artist.

__________

McDonald's has been throwing up these cutesy emoji billboards in London. I'm not 100 percent sure what they mean, but it looks like a car is continuously hitting a guy who is stretching. Then the stretching guy starts crying, but the pain goes away once he gets some McDonald's.

Emoji billboard alert pic.twitter.com/SEUDLCnmYV

— Jennifer Hassan (@GuinnessKebab) June 29, 2015

Then someone came along and added a pretty impressive emoji to the billboard. The artist drew a yellow, throwing up emoji.

Haha, sorry @McDonalds but you've been done! #graffiti #Bristol pic.twitter.com/fCnwYXL1g3

— Ian Grainger (@Graingeri) July 8, 2015

It could have been worse — The artist could have drawn a burger emoji, followed by a poop emoji.

h/t mashable, picthx Ian Grainger