While your beloved food brands hold a soft, greasy spot in your heart, they all have their shortcomings. (Surprise!) That seemingly bountiful bag of chips? 50 percent air, guaranteed. Those multicolored fruit loops? They're all the same flavor. Wanting to highlight these disappointing little truths, graphic designer Clif Dickens created Honest Slogans -- a project that replaces original slogans with something a tad more... real.

The tongue-in-cheek quips are delightfully accurate. The simplicity in each faux slogan brings it home, stripping away food brands' consumer-friendly facades and offering a humorous look at world of honest advertising.

Picthx Clif Dickens