lays-honest

While your beloved food brands hold a soft, greasy spot in your heart, they all have their shortcomings. (Surprise!) That seemingly bountiful bag of chips? 50 percent air, guaranteed. Those multicolored fruit loops? They're all the same flavor. Wanting to highlight these disappointing little truths, graphic designer Clif Dickens created Honest Slogans -- a project that replaces original slogans with something a tad more... real.

The tongue-in-cheek quips are delightfully accurate. The simplicity in each faux slogan brings it home, stripping away food brands' consumer-friendly facades and offering a humorous look at world of honest advertising.

altoids-honest

bud-honest

ritz-honest

sour-patch-kids

sprite-honest

starbucks-honest

activia-honest

butterball-honest

butter-honest

cheerios-honest

chick-fil-a-honest

coffee-mate-honest

coors-honest

dew-honest

folgers-honest

froot-loops-flavor

fruity-pebs-honest

gatorade-honest

halls-honest

icee-honest

ice-honest

jif-honest

kraft-honest

stripe-honest

subway-honest

sun-chips-honest

tostitos-honest

trader-joes-honest

tyson-honest

werthers-honest

Picthx Clif Dickens

Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.