Ever wake up in the morning and make yourself a bowl of cereal? Ever leave that bowl of cereal for a few minutes because you get caught up in your morning routine? Ever come back to that same cereal and watch its inevitable disintegration towards the bottom of your bowl? Now imagine that taste and put it in a carton for sale

The folks at Cow Wow, based in Los Angeles, dreamed up this ingenious idea. Cow Wow Cereal Milk  comes in two flavors, Chocolate Chip Cathy and Fruity Trudy, and will be releasing two more, Cinny Minny and Marsha Mallow, later this year.

Initially locked to Southern California supermarkets, this national roll-out means that you will be able to get this "utterly" (see what I did there) milky concoction for your morning meal. It's available in 8-ounce single packs and packs between 170-175 calories depending on the flavor of your choice.

Mmmm, can't wait 'til they release a Frosted Flakes-flavored version. We're keeping our fingers crossed, Cow Wow.

https://vimeo.com/41177061

Cow Wow Cereal Milk @ Amazon

H/T Food Processing