A year ago, Dominique Ansel's Cronut wrecked the food industry, siring legions of sloppily named copycats and at least five new synonyms for "frankenfood." 50 years ago, Italian chocolatier Ferrero SpA first introduced its chocolate and hazelnut-flavored crack spread to the world. Next Monday, the two diet destroyers will be partnering up to wreak sweet havoc on New York's Eataly complex (where the new Nutella bar just opened) by selling hundreds if not thousands of Nutella-stuffed Cronut holes to celebrate their birthdays. We give it about a minute before the whole borough just implodes.
From 10 am to 2 pm (or probably 6 am to 11 am if past events are any indication), Ansel will be slinging tiny, sugar-dusted and Nutella-stuffed Cronut middles at the pedestrian pavilion by Madison Square Park. According to Grub Street, the sampling event will also serve as the kickoff party for Nutella's upcoming 16-city national tour.
That said, Ansel has kept quiet on whether the Cronutella holes will make their way to official bakery shelves, though, when you have waffles made out of ice cream, who needs Nutella?