If you're exasperated every time someone snaps a photo of their brunch and asks you if Valencia makes their Eggs Benedict look "soft," we're afraid we have no good news for you.

Looking to capitalize on social media's love for #food and #filters, a South African company designed a #dinnercam (the hashtag is part of the name) as a portable lighting studio for people who want to take better photos of their food.

The device is housed at El Burro, a restaurant in Cape Town where diners can use it upon request. You place your meal in the portable light studio, choose your lighting options (which range from bright to purple), and snap your photo. The company behind the device, MWEB, encourages patrons to share the photos online with the #dinnergram hashtag in order to get a free print photo in return.

The machine, “designed to take social media food shots to the next level” will no doubt earn the scorn/intrigue of many.

Nora Landis-Shack

Nora Landis-Shack was born to be a foodie. With a classically trained French chef for a father, she’s been exploring new tastes since she was big enough to help chop vegetables for dinner. Pig’s feet, frog’s legs, and tripe are delicious child’s play. Which isn’t to say she doesn’t love a great steak. Because she does. With frites, please.