Chipotle Mexican Grill is getting in the game (literally) with its recently announced partnership with TEKKEN 8.
The popular fast casual chain is giving TEKKEN fans the opportunity to earn in-game currency through digital entrée purchases made on the Chipotle app and Chipotle.com using the promo code EWGF623 while supplies last. As a nod to the game, the code EWGF623 pays homage to the iconic “Electric Wind God Fist” move.
With every qualifying order placed, players will receive a code for 500 TEKKEN coins, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN coins.
For those who want to bring the game to their dinner table, Chipotle has something for you, too. During the TEKKEN World Tour Finals in January, the fighting game franchise gave its followers on X the opportunity to vote for the ingredients that they think should be featured in the first official TEKKEN-inspired menu item at Chipotle. After more than 38,000 votes, the TEKKEN 8 Battle Bowl (chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, fajita veggies, cheese, and guacamole) was created. It is available exclusively on the Chipotle app and Chipotle.com for a limited time.
The two brands will also partner for Chipotle's esports competition. The 2024 Chipotle Challenger Series will be hosted in partnership with Sony Interactive Entertainment and feature TEKKEN 8 as its title game. The 2024 edition of this esports competition will be the first-ever branded tournament on the PlayStation Tournaments platform, and the Grand Finals event will be broadcast live on the PlayStation esports Twitch and YouTube channels on May 4. All eligible competitors in the Chipotle Challenger Series will earn free chips & guacamole from Chipotle. The two (2) winners of the Chipotle Challengers Series Grand Finals will receive free Chipotle for a Year, a trip to Evolution Championship Series 2024 in Las Vegas, a share of $20,000 cash prizing, and more.
Speaking of Evo, for the second consecutive year, Chipotle will serve as a presenting sponsor of the Evolution Championship Series (Evo) in Las Vegas. It will have an on-site Community Lounge at the event and will fuel early bracket runs by providing free entrée cards to pool winners. The brand will also introduce "Chipotle Extra Match" segments during the live broadcast, reducing downtime for viewers and providing coverage opportunities for players who would not otherwise be featured on-broadcast.
