Burger King's little publicity stunt this week has sent the internet into a state of tears, disbelief and utter confusion. After rolling out their new reduced-fat, reduced-calories "Satisfries" back in September and planting giant "Wi-Fries" throughout city streets, the fast food chain made the next push to fully re-brand themselves.
That's DUMB AS HELL “@BurgerKing: Fries so good, they’ve inspired a new era. BURGER KING® is now #FRIESKING! pic.twitter.com/wJwMJyZxYQ” — !CrazyRay! (@drunkbysix) October 2, 2013
@BurgerKing NO FCKING WAY — savanna (@aIItooweII) October 1, 2013
While others were simply tickled.
So Burger King just snoop dogged itself and is now reincarnated as fries king #FRIESKING — trill.i.am (@cmartin429) October 2, 2013
Of course, the obligatory threat of friendly arson was made.
@BurgerKing I'm going to burn the building down :)))) — _ (@illestjdb) October 4, 2013
While it's quite clear Burger King's PR move is all tongue-in-cheek, that hasn't stopped them from revamping their website's logo, actual signboards, product packaging and employee uniforms with "Fries King." The company stated in a release on Thursday that select locations in Los Angeles, Chicago and Miami will operate under "Fries King" for a limited time.
H/T USA Today PicThx Burger King