In an attempt to spread the word about their braille menus at all of their restaurants, Wimpy has released a fun marketing effort that chronicles the creation of some truly creative Braille Burgers. The braille burgers feature sesame seeds meticulously placed on burger buns by some skilled chefs in the hopes that a few visually impaired guests would be able to read the messages baked on the buns.
It would be truly impressive if the chain (or any others out there) put out a line of braille buns, with some cool, fun messages for folks to read. Until then, this marketing effort to draw attention to Wimpy's efforts to serve the visually impaired are dually noted.
Here's a look at the video:
